The Idea Worth Spreading
A composite personal brand emerges from the blending of elements that make up a real-world brand and a social brand, the latter a brand of one’s own creation fueled by the Digital Era. As we tell our stories, and live them out in front of the communities we’ve built, these two self-concepts fuse and liberate a single, distinctive identity, an undeniable presence of brand.
Since 2006, JD Gershbein, CEO of Owlish Communications, has helped advance the collective awareness of LinkedIn and inspired opportunity-oriented professionals in all walks of business to step up and achieve on the site. His ability to spark others to action has earned him the moniker of “The LinkedIn Catalyst.” JD is considered one of the world’s top thought leaders on LinkedIn, and a pioneer in the design and delivery of LinkedIn education. He is also a globally acclaimed social business psychologist, keynote speaker, and frequent broadcast media expert on LinkedIn for business. Additionally, JD is adjunct professor of marketing communications at the Illinois Institute of Technology’s Stuart School of Business, where he is advancing social media marketing as an academic discipline. In addition to his blog, The Wisdom Zone, JD is a contributing writer for The Huffington Post and Forbes.