Confessions of a LinkedIn Profile Writer

Anyone who is in the business of writing LinkedIn profiles today knows that it is not an easy undertaking, nor an assembly-line process. There are no templates. A good LinkedIn profile writer will down to the core of an individual, find … Continue reading

Quality vs. Quantity on LinkedIn

The quality-versus-quantity argument regarding LinkedIn rages on. How much information is too much? Is a bigger network better? What constitutes excessive posting? Often, there is no logical manner in which to assess how people use the site; they just do what they … Continue reading

Making the Move to LinkedIn Master

Gaining traction on LinkedIn is challenging enough. Performing well on the site involves the acquisition and application of specific knowledge and skills. Achieving LinkedIn mastery results from developing an appreciation for the art and science of social networking, ritualistically advancing … Continue reading

The Thought Leadership Movement

I first remember hearing the terms “thought leader” and “thought leadership” in the late 2000s, when I was well into my career as a LinkedIn strategist. In today’s Digital Era, they are an integral part of the business lexicon. Fueled by … Continue reading