LinkedIn Visibility Strategies for Lead Generation

Visibility on LinkedIn directly correlates to lead generation. Those who create a deeper and wider LinkedIn footprint will be in better position to reach more decision makers, form stronger connections, and acquire more clients. Yet many users self-handicap by keeping … Continue reading

Quality vs. Quantity on LinkedIn

The quality-versus-quantity argument regarding LinkedIn rages on. How much information is too much? Is a bigger network better? What constitutes excessive posting? Often, there is no logical manner in which to assess how people use the site; they just do what they … Continue reading

For the Truly Lost on LinkedIn

Whereas LinkedIn is considered as an indispensable component of business today, so many people remain confused as to how the site works. They might engage on a minimal level (if at all) before becoming overwhelmed by a sense of urgency … Continue reading

The LinkedIn Altruist

Whereas LinkedIn is a powerful individual marketing platform, you achieve by selflessly putting others in position to achieve. Shifting the spotlight away from you to energize and elevate those in your network is a digitally benevolent act and one for which the universe shall … Continue reading

How’s Business? The Conversational Power of Open-Ended Questions

Online communication is often harder than it needs to be. Understanding human motivation on a site like LinkedIn invariably comes down to examining why people connect and gauging what the new relationship will allow. Whereas advancing toward a mutually beneficial … Continue reading

The Psychology of the Young Adult Networker

Business networking is a learned skill, one that requires observation, practice and, often, coaching. Along with the trial and error of building rapport and trying to make a good impression comes the ruffling of a few feathers. Courteous to a fault, … Continue reading

The Coffee Waltz

There is an especially frustrating scenario in business networking that plays out after a connection is made—whether on LinkedIn or in the real world—in which the two parties have set their sights on setting a time for the proverbial cup of … Continue reading

Favorite Influence Lessons from The Shawshank Redemption

There are some films that you watch over and over again because you extract something new from each viewing. For me, The Shawshank Redemption is one such picture. I get roped in every time. It is firmly entrenched at number … Continue reading