Message in a Bottle

Your content: You write it, speak it, record it, and then release it. Who will notice it, let alone take time to read, watch, hear, or respond to it? More importantly, will it net the kind of engagement that leads … Continue reading

JD Gershbein’s Absolutes of LinkedIn

LinkedIn achievement is tied to performance. Performance on the site defines as the ability to execute on several key communication strategies that enable business growth or career development. LinkedIn achievers are lifelong learners, goal-oriented, and have a high level of cognitive … Continue reading

The Working LinkedIn Profile

During the course of my business day, I review many LinkedIn profiles. I am impressed by the various approaches that people take in populating (or not) each section of the document, and representing themselves. Most profiles are nondescript or skeletal. … Continue reading

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LinkedIn Profile Strategies for Lead Generation

On LinkedIn, lead generation occurs through impressions formed at the point of discovery. In our culture of connectivity, where sellers, service providers, and business owners are in greater social proximity to potential transaction partners than ever before, the LinkedIn profile … Continue reading