Confessions of a LinkedIn Profile Writer

Anyone who is in the business of writing LinkedIn profiles today knows that it is not an easy undertaking, nor an assembly-line process. There are no templates. A good LinkedIn profile writer will down to the core of an individual, find … Continue reading

LinkedIn Visibility Strategies for Lead Generation

Visibility on LinkedIn directly correlates to lead generation. Those who create a deeper and wider LinkedIn footprint will be in better position to reach more decision makers, form stronger connections, and acquire more clients. Yet many users self-handicap by keeping … Continue reading

The Working LinkedIn Profile

During the course of my business day, I review many LinkedIn profiles. I am impressed by the various approaches that people take in populating (or not) each section of the document, and representing themselves. Most profiles are nondescript or skeletal. … Continue reading

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LinkedIn Profile Strategies for Lead Generation

On LinkedIn, lead generation occurs through impressions formed at the point of discovery. In our culture of connectivity, where sellers, service providers, and business owners are in greater social proximity to potential transaction partners than ever before, the LinkedIn profile … Continue reading