LinkedIn Visibility Strategies for Lead Generation

Visibility on LinkedIn directly correlates to lead generation. Those who create a deeper and wider LinkedIn footprint will be in better position to reach more decision makers, form stronger connections, and acquire more clients. Yet many users self-handicap by keeping … Continue reading

Quality vs. Quantity on LinkedIn

The quality-versus-quantity argument regarding LinkedIn rages on. How much information is too much? Is a bigger network better? What constitutes excessive posting? Often, there is no logical manner in which to assess how people use the site; they just do what they … Continue reading

For the Truly Lost on LinkedIn

Whereas LinkedIn is considered as an indispensable component of business today, so many people remain confused as to how the site works. They might engage on a minimal level (if at all) before becoming overwhelmed by a sense of urgency … Continue reading

Thought Leadership Lessons from Mississippi Delta Bluesmen

The great Mississippi Delta bluesmen were the social media strategists and content marketers of their day. They were master storytellers who riffed on infidelity, alcoholic binges, migration, and desperation while pining for a better life in the throes of the … Continue reading

JD Gershbein’s Absolutes of LinkedIn

LinkedIn achievement is tied to performance. Performance on the site defines as the ability to execute on several key communication strategies that enable business growth or career development. LinkedIn achievers are lifelong learners, goal-oriented, and have a high level of cognitive … Continue reading

The Working LinkedIn Profile

During the course of my business day, I review many LinkedIn profiles. I am impressed by the various approaches that people take in populating (or not) each section of the document, and representing themselves. Most profiles are nondescript or skeletal. … Continue reading

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LinkedIn Profile Strategies for Lead Generation

On LinkedIn, lead generation occurs through impressions formed at the point of discovery. In our culture of connectivity, where sellers, service providers, and business owners are in greater social proximity to potential transaction partners than ever before, the LinkedIn profile … Continue reading

How’s Business? The Conversational Power of Open-Ended Questions

Online communication is often harder than it needs to be. Understanding human motivation on a site like LinkedIn invariably comes down to examining why people connect and gauging what the new relationship will allow. Whereas advancing toward a mutually beneficial … Continue reading