Making the Move to LinkedIn Master

Gaining traction on LinkedIn is challenging enough. Performing well on the site involves the acquisition and application of specific knowledge and skills. Achieving LinkedIn mastery results from developing an appreciation for the art and science of social networking, ritualistically advancing … Continue reading

The Thought Leadership Movement

I first remember hearing the terms “thought leader” and “thought leadership” in the late 2000s, when I was well into my career as a LinkedIn strategist. In today’s Digital Era, they are an integral part of the business lexicon. Fueled by … Continue reading

The LinkedIn Altruist

Whereas LinkedIn is a powerful individual marketing platform, you achieve by selflessly putting others in position to achieve. Shifting the spotlight away from you to energize and elevate those in your network is a digitally benevolent act and one for which the universe shall … Continue reading