Confessions of a LinkedIn Profile Writer

Anyone who is in the business of writing LinkedIn profiles today knows that it is not an easy undertaking, nor an assembly-line process. There are no templates. A good LinkedIn profile writer will down to the core of an individual, find … Continue reading

Message in a Bottle

Your content: You write it, speak it, record it, and then release it. Who will notice it, let alone take time to read, watch, hear, or respond to it? More importantly, will it net the kind of engagement that leads … Continue reading

The Thought Leadership Movement

I first remember hearing the terms “thought leader” and “thought leadership” in the late 2000s, when I was well into my career as a LinkedIn strategist. In today’s Digital Era, they are an integral part of the business lexicon. Fueled by … Continue reading

Kevin Spacey on the Nature of Storytelling

When I first heard that the Content Marketing Institute (CMI) tabbed Kevin Spacey as their keynote speaker for their 2014 conference in Cleveland, I was intrigued. Spacey is one of my favorite actors and, in my humble opinion, one of … Continue reading