For the Truly Lost on LinkedIn

Whereas LinkedIn is considered as an indispensable component of business today, so many people remain confused as to how the site works. They might engage on a minimal level (if at all) before becoming overwhelmed by a sense of urgency … Continue reading

The Thought Leadership Movement

I first remember hearing the terms “thought leader” and “thought leadership” in the late 2000s, when I was well into my career as a LinkedIn strategist. In today’s Digital Era, they are an integral part of the business lexicon. Fueled by … Continue reading

The Commitment to Excellence on LinkedIn

Success stories are being written every day on LinkedIn. Professionals all over the world are leveraging the site to win new business, step into new careers, and advance as thought leaders. The common thread for those who have realized a … Continue reading

Thought Leadership Lessons from Mississippi Delta Bluesmen

The great Mississippi Delta bluesmen were the social media strategists and content marketers of their day. They were master storytellers who riffed on infidelity, alcoholic binges, migration, and desperation while pining for a better life in the throes of the … Continue reading

The Undeniable Presence of Brand

On Sunday, April 12, 2015, I had the honor and privilege of delivering my first TED talk, entitled “The Undeniable Presence of Brand.” The TEDxIIT 2015 event was held at the Tower Auditorium on the Main Campus of the Illinois Institute of … Continue reading