The Working LinkedIn Profile

During the course of my business day, I review many LinkedIn profiles. I am impressed by the various approaches that people take in populating (or not) each section of the document, and representing themselves. Most profiles are nondescript or skeletal. … Continue reading

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LinkedIn Profile Strategies for Lead Generation

On LinkedIn, lead generation occurs through impressions formed at the point of discovery. In our culture of connectivity, where sellers, service providers, and business owners are in greater social proximity to potential transaction partners than ever before, the LinkedIn profile … Continue reading