Message in a Bottle

Your content: You write it, speak it, record it, and then release it. Who will notice it, let alone take time to read, watch, hear, or respond to it? More importantly, will it net the kind of engagement that leads … Continue reading

How’s Business? The Conversational Power of Open-Ended Questions

Online communication is often harder than it needs to be. Understanding human motivation on a site like LinkedIn invariably comes down to examining why people connect and gauging what the new relationship will allow. Whereas advancing toward a mutually beneficial … Continue reading

Why I Unsubscribed to your E-Newsletter

You are an entrepreneur hard at work, building your empire. You have a thick catalog of products to sell and a robust suite of services to provide. I am, at least for the time being, included in your plan to … Continue reading