Owlish Communications™ is the designer and facilitator of the definitive LinkedIn workshop program—the most comprehensive LinkedIn training available to business professionals. The LinkedIn workshops are structured as three modules:

Module I:  The Owlish LinkedIn Profile Development Workshop
Module II:  The Owlish Business Development Workshop
Module III: The Owlish Executive Roundtable

The Owlish LinkedIn Workshops are typically structured as half-days of training and are categorized as follows:

Owlish LinkedIn Corporate Workshops are conducted on-site at your company’s training facilities.

Owlish LinkedIn Public Workshops are conducted at various, conveniently-located, technology-friendly venues.

Owlish Executive Roundtables are conducted on-site at your company or at various, conveniently-located, well-appointed, technology-friendly venues.

The Owlish LinkedIn Workshop Series addresses the following core areas:

♦ LinkedIn for Absolute Beginners
♦ LinkedIn Profile Writing & Personal Branding
♦ LinkedIn Sales & Marketing Strategies
♦ Advanced LinkedIn Strategies
♦ LinkedIn for Job Search & Career Development
♦ LinkedIn Best Practices

Who Should Attend?
Executives, managers, small to medium-sized business owners, entrepreneurs, salespeople, professional service providers, HR professionals, recruiters, B2B, B2C, advertising and marketing professionals, technology and communications professionals, business consultants, individuals in transition, and opportunity-oriented professionals who wish to monetize LinkedIn.

What Should You Bring?

These sessions are hands-on; bring your laptop!  Refreshments will be provided.

Module I:  OWLISH LINKEDIN PROFILE DEVELOPMENT WORKSHOP

Through a series of specifically designed exercises, you will tap your creativity, generate ideas, isolate your unique value proposition (UVP), and craft actual content for your LinkedIn profile.  You will also be introduced to techniques and strategies that you can implement immediately to propel your profile and turn it into a magnet for business.

Takeaways include:

♦ How to capture the vital elements of your personal brand
♦ How to differentiate and position yourself in your industry
♦ How to keyword and optimize your LinkedIn profile for search
♦ How to attract relevant traffic to your LinkedIn profile
♦ How to capitalize on the marketing potential of your LinkedIn profile
♦ How to build trust and credibility with LinkedIn recommendations
♦ How to set realistic goals for business or career development on LinkedIn

Level:  Any (Beginner through Advanced)

Prerequisite:  Attendees have some understanding of the LinkedIn profile
and have experience in navigating the LinkedIn site.

This program sets the stage for the Owlish LinkedIn Business Development Workshop.  

To schedule an Owlish Profile Development Workshop, click here.

Module II:  OWLISH LINKEDIN BUSINESS DEVELOPMENT WORKSHOP

Having stellar content on your LinkedIn profile is just the beginning.  Now it’s time to build your professional network, cultivate business opportunities, and learn the LinkedIn strategies to effectively sell and market your product(s), service(s), or enterprise(s).   You will learn how to capitalize on your LinkedIn profile, build your brand (personal and corporate), connect with like-minded professionals, set realistic goals, and achieve proficiency on LinkedIn that leads to measureable, real-world business results.

Takeaways include:

♦ How to Build, Manage and Leverage your LinkedIn Network
♦ How to Communicate with Influence and Purpose on LinkedIn
♦ How to Select the Right LinkedIn Groups
♦ How to Conduct Targeted Research on LinkedIn
♦ How to Operate with Etiquette and Ethics on LinkedIn
♦ How to Recognize Business Opportunities on LinkedIn
♦ How LinkedIn Applications Can Build Brand and Heighten Visibility
♦ How to Manage your Time Effectively on LinkedIn
♦ How to Track and Measure your Activities on LinkedIn

Level:  Any (Beginner through Advanced)

Prerequisite:  Attendees should have a completed and fully optimized LinkedIn profile and experience in navigating the LinkedIn site.

This program sets the stage for more advanced and focused LinkedIn training or ongoing consultation.  

To schedule an Owlish Business Development Workshop, click here.

Module III:  THE OWLISH LINKEDIN EXECUTIVE ROUNDTABLE

Once you have gained traction on LinkedIn and have begun to achieve on the site, you’ll want to continue the momentum and build on what you’ve learned.  Through case studies, peer review, and free exchange, this relaxed, interactive, and focused session will sharpen your LinkedIn skills, increase your LinkedIn acumen, and help take your prospecting and marketing on the site to higher ground.

Topics include:

♦ Advanced LinkedIn Profile Content Management Strategies
♦ Advanced Network Building Strategies
♦ Advanced Communication Techniques
♦ Tips for Expanding a Thought Leadership Platform on LinkedIn
♦ Tips for Enterprise Marketing on LinkedIn
♦ Tips for Integrating LinkedIn Activities with Other Social Media

Level:  Intermediate through Advanced

Prerequisite:  Attendees should have a completed and fully optimized LinkedIn profile and a firm grasp of LinkedIn business development strategies.