When people access your LinkedIn profile, are they seeing what you’d like them to see?  Is your value proposition clearly stated?  Is your content current and relevant?  Your ability to monetize LinkedIn depends on the extent to which you can answer these questions and capture your brand in words.  A professional, polished LinkedIn profile that speaks to your strengths, capabilities, and humanity creates favorable perceptions in the minds of clients, prospects, centers of influence, and shareholders and can drive the business decision-making process. It also leads to enhanced feeling of business self-esteem and the confidence to put your best foot forward in the real world.

Owlish Communications adheres to a philosophy of best practices in the crafting, positioning and optimizing of your LinkedIn profile.  An engagement can include any or all of the following services:


♦ LinkedIn Profile Writing & Personal Brand Capture

Ours is truly a process of collaboration and one that ensures that the written content meets the highest quality standards.  Whether you are new to LinkedIn, rebranding, or a dedicated user, the goal of our work together is to create an accurate, value-added, high-impact LinkedIn profile that will attract relevant traffic to your site and give you the confidence to put your best foot forward in business.

Your LinkedIn profile is shaped through a review of your current materials (resume, CV, existing bio) and telephone interviews as needed.  During this intake phase, you will also complete the Owlish LinkedIn Profile Questionnaire which will guide us in creating the best expression of your personal brand.

♦ The Company LinkedIn Profile

The Company LinkedIn Profile, separate from the individual profile, provides a snapshot of your company’s vital statistics, market position and key personnel.  It affords greater accessibility to those researching your firm, increases visibility via the search engines, enhances credibility, and unifies current employees who are already on LinkedIn. To heighten branding, your firm’s logo can also be posted on the profile site.

                                                                                                                                                           


♦ LinkedIn Training (Personal and Small Group)

The extent to which you can monetize LinkedIn depends on how well you can navigate the site, build and leverage your network, recognize opportunities and translate your efforts into real-world outcomes.  Owlish Communications designs and provides comprehensive, intuitive and flexible LinkedIn training programs that can be customized to meet your LinkedIn objectives.  Activities on the site can be tracked and measured to determine your efficiency on the site and create a true ROI framework.

Owlish Communications offers LinkedIn training sessions on an individual or small group basis at an hourly rate.  The time can be structured according to your specific areas of concern.

Are you new to LinkedIn?

We will get you up to speed quickly.  Receive on-the-spot development and build-out of a starter or existing LinkedIn profile.

Are you rebranding?
We will revise and refine your service offering for your LinkedIn profile.

Do you have multiple brands?
We will clarify and differentiate your unique value proposition (UVP) and service offerings.

Are you launching a new product or service, or promoting an enterprise?
We will find the best channels on LinkedIn for maximum visibility.

Are you looking to cultivate leads and generate revenue?           
We will teach you how to build, manage, and leverage a LinkedIn network.

Do you want to expand your reach?
We will demonstrate powerful communication techniques to build your brand.

Do you want to drill down deep?
We will provide advanced LinkedIn strategies for the dedicated user.

Individual sessions can be accomplished in-person, or – for those that can’t meet locally – via pre-paid telephone time.

Contact Owlish Communications at 847.651.8989 to learn more.